Portfolio health
Revenue
£24.12M
▼ 2.1% vs LY
· UK Chocolate · 27 products
Total Mars Wrigley net sales value (£). Source: NielsenIQ DOL column · UDS Weekly · Dec 2025–Mar 2026. Growth = revenue-weighted average of product YoY rates.
Volume
12.3M
▼ 2.1% vs LY
· Units sold
Total units sold across the Mars portfolio. Source: NIQ column U (Sales Units). Volume growth proxied from revenue-weighted growth rates.
Transactions
~9.4M
Estimated
· Shopper trips (Vol ÷ 1.3)
Estimated shopper trips = Units ÷ 1.3 (FMCG chocolate basket avg). NIQ UDS does not contain direct transaction data — loyalty panel required for actuals (Kantar / Dunnhumby).
Value Share
16.5%
▼ 0.4pp vs LY
· Of £146M category
Mars Wrigley revenue as % of total UK Chocolate category (£146M, all manufacturers). pp change vs LY derived from portfolio growth vs flat-category assumption.
Portfolio composition
Portfolio analytics
Where is the money · Why products over/under-perform · What to do
Segment
Price ladder — Mars vs market by band
Mars share within each price band (full portfolio)
Distribution vs growth — decision map
Bubble size = revenue · X = distribution % · Y = growth % vs LY
Revenue concentration — essential range & dependency risk
Cumulative revenue by product rank · colour = portfolio role · 50% and 80% thresholds marked
High concentration risk
Priority actions
1
Expand distribution for 6 growing products
M&M's Easter Hunt, Galaxy Dark Tablet +4 more — growing but below the 27% portfolio distribution median. Request range extension at next JBP.
£552KEst. uplift
View products →
2
FixClose £2–£3 price band gap vs market
Mars under-indexes in £2–£3 relative to category composition. Introduce or expand range in this tier to capture missing revenue.
£2.84MGap opportunity
View products →
3
ProtectProtect essential range — top 11 products drive 80% of revenue
Maltesers Bitesize 360g, Celebrations 650g Box, Maltesers Bag 93g and 8 more must maintain full distribution ahead of every category review.
£19.54MRevenue at stake
View products →
4
RemoveRationalise 1 tail product — minimal revenue risk
Combined revenue £57.7K (avg £57.7K each). Removing frees shelf, reduces supply complexity and improves range efficiency.
£58KComplexity cost
View products →
Portfolio architecture
Click any segment or bucket to filter the table below
Price Index vs Volume Growth
Bubble size = Revenue
Revenue Contribution vs Growth
Bubble size = Revenue
Revenue by channel
How portfolio revenue is distributed across Mars channels
Segment action insights
Key actions for full portfolio · 27 SKUs
1
SKUs to Expand
Growing but below 27% dist median — Galaxy Dark, Galaxy Salted +more
6SKUs
2
SKUs to Fix
Underperforming — diagnose pricing, placement or promo. Twix Twin, Milky Way
11SKUs
3
SKUs to Protect
High-score products — maintain full distribution and invest. Maltesers Bitesize, Maltesers Bag
5SKUs
4
SKUs to Delist
Low score, minimal revenue — remove at next cat review. Frees shelf and reduces complexity.
1SKUs
SKU drill-down
Detailed breakdown · sort by any column · filter by decision or channel
SKU priority table
Ranked by composite score · click any column header to sort
27 of 27 SKUs
| # | SKU Name | Channel | Revenue (£) | Rev % | Growth % | Dist % | Velocity | Margin % | Volume | Txns EST | Score | Decision |
|---|
Velocity = Revenue ÷ Dist% (Rate of Sale per dist point)
Score = 35% Rev rank + 25% Margin + 25% Growth + 15% Velocity
Txns EST = Volume ÷ 1.3 (UK chocolate avg basket · NIQ)
■ Dist <20% = low coverage
■ Growth −10–0% = amber watch
Source: NielsenIQ UDS · GB Total Coverage · Dec 2025–Mar 2026
What-If Simulator
Distribution Expansion
Strategy
SKU selection
—
SKUs selected
Increase distribution by
Delist Tail SKUs
Low-velocity, declining SKUs
SKU Selection
—
SKUs to delist
Price Change
Conservative −0.3 elasticity · NIQ data
Loading…
Change by
— SKUs
Mix Shift
Reallocate shelf to faster-moving SKUs
What is PI (Performance Index)?
PI = SKU velocity ÷ portfolio median velocity × 100. PI 100 = average. PI <70 = slow mover (over-shelved). PI >130 = fast mover (under-shelved).
↓ Reduce dist.
—
PI <70 · slow movers
→
↑ Gain dist.
—
PI >130 · fast movers
Shift by
Portfolio Health
Baseline · no actions applied
Revenue
—
Current baseline
Volume
—
Units sold
Transactions
—
Estimated shopper trips · Vol ÷ 1.3
Margin
—
Gross margin